A concept, revisiting the famous display stands with ice(mirror,ice cream) of the American West coast. The lunar vision of a trendy showroom dotted with stars, so numerous as improbable. Such is the crazy, developed vision, from 2005 by Pharrell Williams, in association with Nigo the Japanese star of the streetwear for BAPE. Useless to look for sherbets and for the other soft ice creams, the shop groups together(includes), on three floors, collections of clothes (in confidential publishing(editions)) indicated(appointed) and made in Japan.
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